From clean data to clear findings and presentation-ready reports
Market Intelligence Unit supports market research data processing, analysis, tabulation and reporting for quantitative and mixed-method research projects. We help convert completed fieldwork into clean datasets, crosstabs, charts, summaries and reports that highlight the story behind the numbers.
Turn completed fieldwork into outputs that clients can understand
Once fieldwork is complete, your data needs to be converted into outputs that clients and stakeholders can understand. Market Intelligence Unit supports market research data processing, analysis, tabulation and reporting for quantitative and mixed-method research projects.
From raw data to research story
We help prepare clean datasets, crosstabs, charts, summaries and reports that highlight the story behind the numbers.
Our work is designed for research teams that need practical, client-ready outputs without losing sight of the original research objective.
Support across data processing, tabulation and insight delivery
Use MIU for focused analysis tasks or broader reporting support depending on your dataset, timeline and deliverable needs.
Data Cleaning & Preparation
Prepare datasets for analysis by reviewing structure, labels, missing values, coding needs and export formats.
Variable Labeling & Recoding
Support variable labeling, coding, recoding and derived variables based on the analysis plan.
Crosstabs & Banner Tables
Create crosstab tables and banner cuts for subgroup comparisons, market differences and audience segments.
Weighting Support
Support weighting based on client-supplied weighting requirements, targets and analysis instructions.
Significance Testing
Support significance testing and subgroup comparisons when required for the project analysis plan.
Open-end Coding
Code open-ended responses, summarize themes and prepare usable outputs for reporting.
Charts & Toplines
Create charts, topline summaries and visual outputs that make findings easier to understand.
Dashboard-ready Exports
Prepare structured exports for dashboards, reporting tools or further internal analysis.
PowerPoint-style Reporting
Build presentation-ready reports with clear visuals, insight summaries and story-led structure.
Reports designed to make findings easier to use
Our reporting approach is designed to make findings easier to use. We organize information around the research objectives, highlight meaningful patterns and prepare outputs that can be shared with internal teams, clients or leadership stakeholders.
- Findings are organized around the research objectives.
- Charts are built to support interpretation, not just display numbers.
- Subgroup differences and meaningful patterns are highlighted clearly.
- Outputs are prepared for internal teams, clients or leadership stakeholders.
- Reports can be structured as toplines, chart packs or full insight decks.
A practical process from dataset to final report
Our analysis workflow helps keep the project organized, transparent and aligned with the reporting objective.
Review Inputs
We review the questionnaire, dataset, variable labels, analysis plan and reporting requirements.
Prepare Data
We clean, label, code, recode and structure the dataset for analysis and reporting.
Run Analysis
We prepare crosstabs, banner tables, charts, subgroup comparisons and topline outputs.
Build Story
We organize findings around research questions and highlight meaningful patterns.
Deliver Outputs
We deliver cleaned files, tables, charts, dashboard exports, summaries or full reports.
Common deliverables
Input needed
- Questionnaire and survey logic notes
- Data file and variable labels
- Analysis plan and banner requirements
- Weighting requirements, if applicable
- Brand guidelines and reporting preferences
- Expected format, deadline and stakeholder needs
Need help turning data into clear findings?
Upload your dataset or share your analysis plan for review. We will recommend the right approach for data cleaning, crosstabs, charting, dashboard exports or presentation-ready reporting.
Share your dataset or analysis plan
Send us your project details and we will review your analysis, tabulation and reporting requirements.
What happens next?
Once we receive your enquiry, we review your questionnaire, dataset status, analysis plan and expected deliverables before recommending the right support approach.
- ✓ Dataset and questionnaire review
- ✓ Analysis and tabulation scope check
- ✓ Reporting format recommendation
- ✓ Clear next-step communication