Research methods tailored to your business question
Market Intelligence Unit supports a range of qualitative and quantitative research methods, helping clients execute studies that are practical, measurable and aligned with business decisions.
The right methodology depends on the question you need to answer
Market Intelligence Unit supports a range of qualitative and quantitative research methods, helping clients execute studies that are practical, measurable and aligned with business decisions.
From research question to execution plan
Some projects need measurable evidence at scale. Others need deeper context from interviews or focus groups. MIU helps clients choose and execute the right approach based on the audience, timeline, market and decision need.
Our support can include questionnaire setup, recruitment coordination, fieldwork, validation, analysis, reporting and dashboard-ready files depending on the study type.
Common methodologies and how MIU supports them
Use this section to identify the study type that best fits your business question and project objective.
Online Surveys
Use it to measure attitudes, behaviors and preferences at scale.
In-depth Interviews
Use it to explore motivations, decision journeys and pain points.
Focus Groups
Use it to understand reactions, perceptions and group discussion themes.
Brand Tracking
Use it to monitor awareness, usage, consideration and perception over time.
Concept Testing
Use it to evaluate ideas, messages, products or claims before launch.
Customer Satisfaction
Use it to measure experience, loyalty and improvement priorities.
Ad & Communication Testing
Use it to assess recall, clarity, relevance and persuasion.
Market Sizing
Use it to estimate opportunity and profile potential customers.
Compare common study types and use cases
This table helps visitors quickly understand which methodology may fit their research objective.
| Method | Use it to | MIU support |
|---|---|---|
| Online Surveys | Measure attitudes, behaviors and preferences at scale. | Questionnaire, programming, fieldwork, validation, analysis. |
| In-depth Interviews | Explore motivations, decision journeys and pain points. | Recruitment support, guide review, transcription, coding. |
| Focus Groups | Understand reactions, perceptions and group discussion themes. | Recruitment, coordination, analysis and reporting support. |
| Brand Tracking | Monitor awareness, usage, consideration and perception over time. | Survey setup, sample planning, fieldwork, dashboards. |
| Concept Testing | Evaluate ideas, messages, products or claims before launch. | Survey programming, sample, analysis, report. |
| Customer Satisfaction | Measure experience, loyalty and improvement priorities. | Survey, NPS support, analysis and reporting. |
| Ad & Communication Testing | Assess recall, clarity, relevance and persuasion. | Survey setup, data collection, analysis. |
| Market Sizing | Estimate opportunity and profile potential customers. | Data collection, analysis and reporting support. |
Match the method to your research question
A strong research plan starts by matching the business question to the right methodology and output format.
Need measurable evidence?
Use online surveys, trackers, customer satisfaction studies, concept tests or market sizing when you need numbers, comparisons and measurable findings.
Need deeper understanding?
Use in-depth interviews, focus groups or exploratory qualitative research when you need to understand motivations, barriers, journeys or language.
Need decision-ready outputs?
Combine data collection, validation, analysis and reporting support when stakeholders need clean evidence, charts, dashboards or presentation-ready findings.
Build SEO pages around high-value study types after launch
After launch, MIU can create separate SEO pages for high-value study types such as customer satisfaction surveys, concept testing, brand tracking and B2B research support.
- Customer satisfaction survey support
- Concept testing research services
- Brand tracking and awareness research
- B2B research and decision-maker studies
- NPS, loyalty and customer experience research
Need help choosing the right research method?
Share your business question, target audience, market, sample size and timeline. We will recommend a practical method and support approach.
Tell us what decision your research needs to support
Send us your research objective and we will review the audience, method, market, timeline and deliverables.
What happens next?
Once we receive your enquiry, we review your business question and suggest a practical research method and execution support model.
- ✓ Research objective review
- ✓ Methodology recommendation
- ✓ Sample and fieldwork support guidance
- ✓ Analysis and reporting next steps