End-to-end market research services for better execution and cleaner insights
Market Intelligence Unit provides flexible research support across the full project lifecycle. Engage us for one task such as survey programming or data validation, or use us for broader project execution covering fieldwork, analysis and reporting.
Research support built for dependable delivery
Our services are built for teams that need dependable delivery, structured communication and high-quality data across qualitative and quantitative research.
Use MIU for one stage or the full workflow
You can bring us in for a focused task, such as programming a survey, coordinating fieldwork, cleaning data or building crosstabs.
For broader projects, we can also support multiple connected stages, from questionnaire setup and data collection to validation, analysis and reporting.
Choose the research support you need
Explore the main service lines below and select the support model that best fits your project stage, audience and deliverable requirements.
Survey Programming
Questionnaire setup, logic, quotas, piping, randomization, testing and launch support.
Data Collection
Global fieldwork coordination through partner network, sample sourcing and status monitoring.
Data Validation
Cleaning, fraud checks, response quality review, duplicate checks and validation reporting.
Data Analysis
Crosstabs, coding, statistical support, dashboards, charts and insight summaries.
Reporting
Presentation-ready reports, topline summaries, charts and story-led insight decks.
Qualitative Research
Recruitment support, interviews, focus groups, transcription, coding and thematic analysis.
Quantitative Research
Survey design support, fieldwork, tracking, testing, satisfaction and segmentation studies.
Vendor Coordination
Partner briefing, feasibility checks, market coordination, quality follow-up and delivery management.
Compare what each service includes
Use this comparison to quickly identify which MIU service fits your project requirement.
| Service | What it includes | Best for |
|---|---|---|
| Survey Programming | Questionnaire setup, logic, quotas, piping, randomization, testing and launch support. | Online surveys and trackers. |
| Data Collection | Global fieldwork coordination through partner network, sample sourcing and status monitoring. | Consumer, B2B and niche audiences. |
| Data Validation | Cleaning, fraud checks, response quality review, duplicate checks and validation reporting. | Any survey-based project. |
| Data Analysis | Crosstabs, coding, statistical support, dashboards, charts and insight summaries. | Quantitative datasets. |
| Reporting | Presentation-ready reports, topline summaries, charts and story-led insight decks. | Client-ready deliverables. |
| Qualitative Research | Recruitment support, interviews, focus groups, transcription, coding and thematic analysis. | Exploratory and deep-dive studies. |
| Quantitative Research | Survey design support, fieldwork, tracking, testing, satisfaction and segmentation studies. | Measurable market evidence. |
| Vendor Coordination | Partner briefing, feasibility checks, market coordination, quality follow-up and delivery management. | Multi-country projects. |
Not sure which service you need?
Many research projects need more than one service. These common situations can help you decide where to start.
You have a questionnaire
Start with survey programming if you need the questionnaire converted into a tested online survey with logic, quotas and launch readiness.
You need respondents
Start with data collection if you need sample sourcing, fieldwork coordination, quota tracking and supplier communication.
You have completed data
Start with validation, analysis or reporting if you need the dataset cleaned, checked, tabulated, charted or summarized.
Ideal for research agencies and insights teams
MIU works as an extension of your research operations team. We help reduce internal pressure while keeping communication, quality and delivery aligned with your project goals.
Our support is especially useful when you have tight timelines, multiple project stages, complex audiences or a need for clean, client-ready deliverables.
Why clients use MIU
- Flexible engagement for one task or complete project support
- Structured communication from briefing to delivery
- Quality checks built into the research workflow
- Support across qualitative and quantitative methods
- Outputs designed for analysis, reporting and business decisions
Not sure which service you need?
Send us your research objective, target audience, markets and timeline. We will recommend the right execution plan and support model.
Tell us about your research requirement
Share your project details and we will help identify the right MIU service or combination of services for your needs.
How we recommend support
We review your research objective, audience, markets, sample size, questionnaire status, data status and required outputs before suggesting the best support model.
- ✓ Single-service or multi-stage support
- ✓ Feasibility and timeline review
- ✓ Clear scope recommendation
- ✓ Practical next-step guidance